GENERAC COOKIE NOTICE

1. INTRODUCTION

This Cookie Notice explains how Generac Power Systems, Inc. and/or its affiliated entities (“Generac”, “we”, “our” or “us”) use cookies and similar technologies when you visit our websites, including Generac.com and https://www.generac.com/, pages, features or content we own or operate (the "Websites"), when you use the Generac or Generac Workplace mobile apps and/or when you interact with Generac online advertisements (collectively the "Services"). This Cookie Notice also explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies and similar technologies to collect personal data, or information that becomes personal data if we combine it with other information. In such cases, Generac’s Global Privacy Notice will apply and supplement this Cookie Notice.

2. WHAT ARE COOKIES?

Cookies are small data files that a website sends to your web browser to store on your computer, mobile phone or other device in order to remember information about you. When you return to these websites using the same device and web browser, or visit other websites that use the same cookies, the websites are able to recognize your device and preferences. By themselves, cookies do not identify you specifically. Rather, they recognize your browser or device. Cookies can retrieve only the information that they have stored on your device; they cannot access any other information about you from your device.

Cookies that are set by the website operator are called first-party cookies. These cookies allow website operators to collect analytics data, remember language settings and perform other useful functions that generally improve your user experience. Cookies that are set by parties other than the website operator are called third-party cookies. These cookies are usually used for online advertising purposes and placed on a website through a script or tag so that you see content more relevant to you and your interests. Third-party cookies are accessible on any website that loads the third-party server’s code.

More information on cookies and their use can be found at www.aboutcookies.org or www.allaboutcookies.org.

3. WHAT TYPE OF COOKIES DO WE USE?

We use the following types of cookies:

COOKIE TYPE	DESCRIPTION
Strictly Necessary Cookies	These cookies are necessary for the Websites to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you block them, some parts of the Websites may not work.
Performance & Analytics Cookies	These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Websites. They help us to know which pages are the most and least popular and see how visitors move around the Websites. All information these cookies collect is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited any of the Websites, and will not be able to see how you move around the Websites.
Functional Cookies	These cookies allow us to remember the choices you make and to tailor the Services so we can provide relevant content to you. For example, a functional cookie can remember your preferences (e.g., country or language selection) or your username.
Targeting/Advertising Cookies	These cookies may be set by our third-party advertising partners to display advertising on the Websites and Services and to display advertising on third-party websites that may be relevant to you and your interests. These cookies are also used to help measure the effectiveness of our advertising campaigns. They remember that you have visited a website and this information may be shared with other organizations such as advertising partners. This means that after you have been to any of the Websites, you may see some advertisements about the Services elsewhere on the Internet. The information collected by these cookies does not enable us or our advertising partners to identify your name, contact details or other personal data that directly identifies you. It is based on uniquely identifying your device and web browser. If you do not allow these cookies, you will experience less advertising tailored to your inferred interests on the Websites and will not receive targeted Generac advertisements on third-party websites.
Social Media Cookies	These cookies are set by social media service providers that we have added to the Websites to enable you to share our content with your friends and networks. They can track your browser across other websites and build a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

4. WHY DO WE USE COOKIES?

As is common practice among companies that operate online, we use common information-gathering technologies such as cookies, web beacons and other similar tracking technologies to automatically collect information as you access the Websites and Services. We use these technologies to better understand how you navigate and interact with the Websites and Services and to make your experience more efficient, easy and meaningful for you.

We use first-party and third-party cookies to recognize you as a Generac customer, to enable your use and access of the Websites and Services, to customize and improve the Websites and Services (e.g., to remember your username, language or other preferences), to optimize and measure the effectiveness of our advertising campaigns, to better understand your use of the Websites and to collect information about your computer or other device to help prevent fraud and promote the safety and security of the Sites.

We may also use cookies on the Websites and Services that enable third-party service providers (e.g., social media companies and advertising partners) to assist us in displaying ads specific to your interests across the internet (also referred to as “online behavioral/targeted advertising” or “interest-based advertising”). We do not control the types of information collected and stored by these third-party cookies. You should refer to the third-party's website for more information on how they use cookies.

The information we collect from cookies includes:

• Aggregated information that does not identify you directly, which includes statistical information about how you use the Websites and Services or information that is linked to a cookie ID or other identification that is not paired in our records with your identifiable information; and
• Information about you, your computer or device, collected automatically using cookies and common tracking technologies (as further described in Section 6 (What Other Similar Technologies Do We Use?) below) when you visit the Websites and Services, including your browser type and operating system, and information regarding the content you view and features you access on the Websites and Services.

5. HOW LONG WILL COOKIES STAY ON MY DEVICE?

The length of time a cookie will stay on your browsing device depends on whether it is a "session" or a "persistent" cookie.

Session cookies are temporary and only stay on your browsing device until you close your browser. Persistent cookies stay on your hard drive, persisting from session to session until you delete them or they reach a set expiration date. Persistent cookies are sometimes called tracking cookies because they are used to collect user information such as browsing habits and preferences over a longer period of time.

6. WHAT OTHER SIMILAR TECHNOLOGIES DO WE USE?

In addition to cookies, we may use other similar technologies to track users of the Websites and Services. These technologies may include:

• Pixel Tags and Trackers.Web beacons (or “clear gifs”), pixel tags and tracking urls are tiny graphic images and/or small blocks of code with a unique identifier placed on a website or advertisement and function in a similar way to cookies. These technologies allow us to track your online movements when you interact with the Websites and Services. In contrast to cookies, which are stored on your computer or other device, these technologies are embedded invisibly on web pages. We and our third-party service providers employ web beacons for the purposes stated above in Section 4 (Why Do We Use Cookies?), but primarily to help us better manage content on the Websites and Services by informing us which content is effective.

• Google Analytics.We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about your use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, applications and online resources. You can learn more about Google Analytics by visiting this website .

These other technologies function in a similar way to cookies. Accordingly, when we use the word 'cookies' in this Cookie Notice, we refer to cookies and all other similar technologies.

7. HOW TO MANAGE COOKIES, TARGETED ONLINE ADVERTISING AND OTHER TRACKING TECHNOLOGIES?

7.1 Cookies

To learn how to manage privacy and storage settings for Flash cookies, click here . You can also control Flash cookies by going to the global storage settings panel and following the instructions. Setting the Adobe Flash Player to restrict or limit acceptance of Flash cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Websites and Services. Various browsers may also offer their own management tools for removing HTML5 local storage.

In many cases you may opt-out from the collection of cookies by managing your cookie settings at the browser and/or device level. Browser and device-level settings may allow you to: (i) delete all cookies; (ii) block all cookies; (iii) allow all cookies; (iv) block “third-party” cookies; (v) block cookies from a specific domain; (vi) clear all cookies when you close the browser; (vii) open a “private browsing/incognito” session and/or (viii) install add-ons and plugins that extend browser functionality. To manage your cookie settings at the browser level, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings), or review the instructions provided by the browsers listed here: Internet Explorer , Google Chrome , Mozilla Firefox , Safari Desktop , Safari Mobile, and Android Browser .

There are also additional tools available to manage third-party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s website , or visit the NAI’s website . Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting this website . If you choose to opt-out, you may continue to receive advertisements but they will not be tailored to your interests.

To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here . To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page here .

Please note that by blocking or deleting cookies and other tracking technologies, you may not be able to access all or parts of the Site or take full advantage of the functionality provided by the Websites (e.g., remembering your username or having Generac locations displayed that are closest to where you are located).

7.2 Personalized Mobile Advertising

You can opt out of having your mobile advertising identifiers used for certain types of advertising by accessing the appropriate settings on your mobile device and following the instructions. If you opt-out, we will remove all data about you and will not collect any further data. The random ID previously assigned to you will be removed. If at a later date, you decide to opt-in, we will be unable to track you using your prior ID and you will for all intents and purposes be a new user. To control interest-based tracking on iOS devices, go to Settings > Privacy & Security > Apple Advertising > toggle “Personalized Ads” on or off. For Android devices, go to Settings > Google services > Ads > toggle “Opt out of Ads Personalization" on or off. For iOS and Android devices, you can also reset the advertising identifier that is currently assigned to you.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here .

8. CHANGES TO THIS NOTICE

From time to time, we may update or modify this Cookie Notice, in our sole discretion, to reflect changes in legal and regulatory requirements and our business practices. The updated Cookie Notice will be posted on the Websites with a change to the “Last Updated” date (located at the top of this Cookie Notice). We encourage you to review this page periodically to stay informed. The updated Cookie Notice will take effect immediately after being posted or as otherwise notified by us.

9. CONTACTING US

If you have questions or concerns relating to this Cookie Notice or our use of cookies and other technologies, please email us at privacy@Generac.com .